CREATIVITY AND INNOVATION FOR THE GIFT INDUSTRY
Established in 1989 with an initial investment of $700, Nicole Brayden Gifts grew into a trusted name in the gift industry serving retailers across the U.S., Canada, and beyond. In October 2025, the company entered a new chapter under new ownership and evolved into NB Brands, continuing its legacy of creativity, innovation, and meaningful gifting.
HOW WE GIVE BACK
At NB Brands, giving back is at the heart of everything we do. Your purchases not only bring joy to your customers but also help us support causes that make a lasting difference.
MAD MAN | STANDS FOR MAKE A DIFFERENCE
At Mad Man, we believe success means more when it gives us the opportunity to make a positive difference in the lives of others. We support organizations that directly help children and families. Every Mad Man purchase helps us continue that commitment, because being a better man isn’t just about what you accomplish—it’s about the difference you make.
CAIT + CO | GIVES BACK
At Cait + Co, we believe beauty can do more than make you feel good—it can help create positive change. We’re proud to support organizations and initiatives that empower girls, women and female entrepreneurs. Every Cait + Co purchase helps us continue that commitment—because when women are supported, amazing things can happen.
DIVINITY BOUTIQUE | FAITH IN ACTION
At Divinity Boutique, we believe faith is reflected in how we care for one another. We are proud to support charitable organizations that provide help, hope, and opportunity to families and communities in need. Your purchase helps us continue that mission, providing resources to help families through difficult times and build stronger futures.
KEEP NATURE WILD | WILD KEEPERS
Keep Nature Wild brings our giving-back efforts outdoors. For every product sold, we pick up one pound of trash from the wild, preserving the beauty of nature for future generations. Our Wild Keeper program, powered by passionate volunteers, leads cleanups across the country to protect and restore the places we all love to explore.
Together, we’re creating a brighter future for children and for the planet.
OUR FAMILY OF BRANDS
Today, NB Brands is home to four distinct brands, each offering something unique for retailers and consumers alike:
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Mad Man is our men's line inspired by a broad range of all the latest trends in men's gifts including tech, games, barware, jewelry, grooming, home decor, travel, and more.
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Keep Nature Wild is an outdoor lifestyle brand dedicated to the outdoor community. As an environmental impact brand, we commit to removing one pound of trash for every product sold. We’re proud to announce that we’ve successfully removed over one million pounds of trash from lakes, streams, parks, and trails.
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Cait + Co is our bath and body brand. We make high quality, premium, and often times all natural luxury bath products. Our products are made with care, in small batches, using essential oils, mango, shea, and cocoa butters, in combination with coconut milk to create products that indulge and pamper.
- Divinity Boutique is our inspirational brand. Focusing on gifts that are colorful, fun, and exciting. Our inspirational gifts inspire and encourage positivity and joy.
OUR STORY
Since its founding, the company has consistently expanded and evolved through the acquisition of other gift brands. Notable additions include Jody Coyote in 2015, Mad Man in 2019, Cait + Co in 2022, and Keep Nature Wild in 2024.
From our modest beginnings, we have become a trusted provider of unique gift products, serving over 20,000 specialty retailers and major department stores across the U.S., Canada, and beyond. Our products can be found on the shelves of well-known retailers such as CVS, Ollie’s, Safeway, The United States Marine Corps, Boscov’s, The Paper Store, TJ Maxx, Von Maur, Cracker Barrel, Hallmark, Books-A-Million, Barnes & Noble, and countless independent gift shops worldwide.
At NB Brands, we understand that today’s customers crave fresh, exciting offerings to keep their stores vibrant and captivating. That’s why we’re dedicated to offering innovative products that keep your store fresh and exciting, helping you create an enjoyable shopping experience for your customers.
FIND YOUR BRAND
From meaningful gifts to outdoor adventures, self-care, and everyday essentials, there’s more to explore across the NB Brands family.